This course is mainly aimed at those who are currently managing a company (businessmen, managers, middle managers, support staff to the above persons, and, in general, employees with more than 5 years of experience) or those who are starting or wish to start a business (entrepreneurs).
– To achieve a broad and clear vision of how strategies are formed in companies.
– To analyze the strategies and strategic processes developed in the student’s entrepreneurial or business activity.
– Reflect on the student’s entrepreneurial or business activity and, from this, define the most appropriate strategic processes for his or her activity and analyze how these processes could be established and promoted.
– Consider a series of recommendations to be taken into account in the strategic processes of the student’s entrepreneurial or business activity.
This course is divided into two parts, in which the following contents and activities are addressed:
1. Course on the strategic process of the company.
– Introduction and justification.
– Concept and types of business strategy.
– Concept of strategic process of the company.
– Different forms or typologies that can present the process of strategy formation in a company: theory and case studies.
– Aspects that can influence the strategic process of the company.
– Procedure to follow and general recommendations to take into account in order to define, establish and promote the most appropriate strategic processes for a company.
2. Case study of the student’s entrepreneurial or business activity.
– Identification of the strategies carried out in the entrepreneurial or business activity, and selection and description of the strategies considered as the most relevant.
– Analysis of the strategic processes by which the selected strategies have been formed.
– Evaluation of the context (internal and external aspects) of the proposed activity (entrepreneur) or business activity.
– Definition of the most appropriate strategic processes for the entrepreneurial or business activity, and analysis of how these processes could be established and promoted.
– Consideration of a series of recommendations to be taken into account in the strategic processes of the entrepreneurial or business activity.
The contents and activities described above will be addressed with the help of the following methodologies:
1. Course on the strategic process of the company.
– 12 video lessons.
– A reference textbook (English translation of the reference book: “El proceso estratégico de la empresa: Teoría y casos de estudio” (Roch, 2022)).
– Several scheduled tutorials during the development of the course and, in addition, additional tutorials as necessary to resolve any doubts that may arise throughout the course.
2. Case study of the student’s entrepreneurial or business activity.
– Between two and three meetings, by videoconference (Zoom, Microsoft Teams,…) or face-to-face (see Note below).
– Reference documentation (instruction guide and work document) for the development of the activities to be carried out by the student.
– The tutorials that are necessary in order to resolve any doubts that may arise throughout the case study.
– Up to three tutorials within one year after completion of the course, in order to resolve any doubts that may arise later.
Note: There is an option to hold these meetings in person.
Between one and two months, depending on the personal involvement of the student and the complexity of his or her entrepreneurial or business activity.
If you have any question about this course, or if you are interested in participating in it (in english version), please contact me through the following link: Contact form.
