I´m pleased to present the new book I have published: “The strategic process of the firm: Theory and cases”.
The purpose of this book is to deepen the study and understanding of the strategic process of the company, from a global and integrative perspective, so that a broad and clear vision of the different forms that this process can take can be achieved. To this end, the following specific objectives have been set, which are addressed throughout the text:
– To establish a theoretical framework, in which the most relevant theoretical contributions are identified and synthesized, and the different typologies that this process can adopt are described.
– To present a new and generally applicable model, which incorporates and integrates the existing main theories and typologies and facilitates the tasks of definition and analysis of the strategic processes in companies.
– To analyze a series of case studies that help us understand the different types of strategy formation processes.
Considering these objectives, this text may be of interest to anyone who is into this field of study, whether academically (students, professors, researchers, etc.) or professionally (strategic analysts/planners, strategic consultants, entrepreneurs, managers, businessmen, etc.).
Detailed information on the structure and contents of this book, as well as the text corresponding to its “General Introduction” section, can be found at the bottom of this page.
If you are interested in this book, you can purchase it on Amazon:
STRUCTURE OF THE BOOK:
The content of this book has been structured in the following four parts, which address the following issues related to the stated objectives:
1. The first part includes a brief description of the essential concepts surrounding strategy and strategic management. This conceptual framework is necessary to achieve a good understanding of the topics that will be addressed later in this text.
2. In the second part a theoretical framework on the firm’s strategic process is presented, in which the following topics are discussed:
– Concept or definition of strategic process.
– Main existing contributions and typologies regarding the strategy formation process.
– Aspects that can influence the strategic process.
– General recommendations for the definition of strategic processes in companies.
3. The third part presents a new, generally applicable model of the strategic process that incorporates and integrates the existing main theories and typologies on this subject, and facilitates the tasks of definition and analysis of strategic processes in companies.
4. Finally, the fourth part includes a series of case studies that will help us to achieve a good understanding of the existing main theories and typologies of the strategy formation process. These cases will be analysed by means of the new strategic process model presented in the third part.
CONTENTS OF THE BOOK:
“GENERAL INTRODUCTION” OF THE BOOK:
