Table 1 shows the description of this strategic process in the literal words of the founders of the company.

Table 2 and Figure 1 respectively describe and represent this strategic process using the ‘Empirical Model’.

Table 1. Description of the strategic process that resulted in the accelerated internationalization of a company, in the literal words of its founders

Source: Roch (2024).

Table 2. Description of the strategic process that resulted in the accelerated internationalization of a company

Source: Roch (2024).

Figure 1. Representation of the strategic process that resulted in the accelerated internationalization of a company (See Note)

Source: Roch (2024).

NOTE: In the book “The strategic process of the firm: Theory and cases” (Roch, 2024) there are more case studies than those included in this blog.


If you are interested in going deeper into the strategic process, allow me to recommend you:
- Book: "The strategic process of the firm: Theory and cases" (Roch, 2024).
- Courses and consulting program on the strategic process.
Entry 17: Case study: Deliberate sequence of actions carried out in accordance with the vision of a company’s founders (Strategic process that resulted in the accelerated internationalization of a company)

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